London Edinburgh London

In the summer of 2013 MadeGood.films followed six cyclists on a remarkable feat of endurance, that took them from the heart of London all the way along the length of Britain to Edinburgh, and back again in under five days. Travelling a little over 1400km, a distance many multiple times further than most of them had ever ridden before, the cyclists were not only tested physically, but faced a mental challenge that forced them to look inside and find resolve they never knew they had.

Following on from the award winning success of The Art of Repair, London Edinburgh London will be the most ambitious release from independent film company and social enterprise, MadeGood.films. Originally backed as the official film of London Edinburgh London Audax ride, the film was awarded seed funding from the organisers of the event. This money went part way to pay for the expenses incurred during the months of planning and filming stages of the production. Over the last 18 months the film has become a labour of love, as we’ve worked tirelessly to get it to a state that we are proud of and excited to show to a wider audience. Now that the majority of the film has been finalised and edited, we once again need to raise some more money to pay for services that will make the film complete.

Rainbow Rider
Ice Cream Phonecall

Fundraising – now closed

This is your chance to become part of an amazing film, and for a limited time only we are pre-selling copies of the movie to pay for the following;

  • An original score to be written for the film.
  • A professional sound mix.
  • A professional colour grade to our footage.

An original score is one of the most important aspects of the film for us, because we know how much it will help to convey the drama and emotional highs and lows of a cycling adventure like this; the freedom, the exhilaration, the exhaustion and the suffering.

We have been working on the film for almost 2 years. Before the event we interviewed our selected riders. During the event we split into two teams and followed our riders up and down the country capturing their individual trials and tribulations and the general spirit of the challenge.

We have invested hundreds of hours and a lot of money in this project and want to make it look and sound the best it possibly can. We want the film to do justice to the unique charm and epic beauty of the London Edinburgh London ride and with your help we can achieve this.

We have identified the people we want to work with and they have given their time to help us make our trailer. With your support we can get them working on the film with the aim of having it finished by summer 2015, when we will enter it in to film festivals and find a distributor. 

For a very limited time we are offering a chance to become part of London Edinburgh London. We have the backing of both London Edinburgh London and Audax UK, who have kindly said that anyone donating £20 or more can have a GUARANTEED ENTRY onto LEL 2017. Sorry, our allocation of guaranteed entries is sold out.

All donations are handled securely through paypal, but if you can’t afford to, or don’t want to donate to the film, then you can still help us out by giving us a shout out on your favourite social media channel. Remember, donations close on the 31st of December, so get your copy of the film whilst you can!

If you want to claim your guaranteed entry into LEL 2017 then you must opt-in below. All of our allocations of guaranteed entries into LEL 2017 have now sold out. Please email if you have any questions about this, or anything else.

Update: 10/12/2014

Wow, thanks to everyone who donated, tweeted and generally spread the good word about our project. We were totally overwhelmed with the response, and thrilled to have met our original target in under 24 hours of going online. Thanks to you, the film will now definitely be completed, and to the high standard we’d hoped.

We are still receiving requests to pre-order the film, so have decided to leave this page open to run it’s course. The proceeds from any additional donations will go towards the costly fees of entering the film into film festivals around the world. We want this film to be seen by as many people as possible, and promote the London Edinburgh London around the world. We have adjusted the target from £8,000 to £11,000.

Before this funding page went online, the organisers of LEL and Audax UK kindly offered to donate £1000 each to support the film. In light of the larger than expected number of donations so far, we felt it made more sense if they keep this money to invest into next years event, and Audax rides in the UK. I have adjusted the running total accordingly, which explains why you might have noticed it decrease.

To all that were able to secure a guaranteed entry on LEL 2017, you should have received your confirmation by now. If you haven’t yet, and you think you should, please email me at



Purchases are currently closed, but please keep an eye out for further releases.


  1. LMT
    Posted 07 Dec 2014 at 08:44:50 pm | Permalink

    Good luck.

  2. Stuart Dennison
    Posted 07 Dec 2014 at 09:27:37 pm | Permalink

    Done the £20 payment. Couldn’t see where to claim my guaranteed entry for 2017.

  3. iancaunt
    Posted 07 Dec 2014 at 11:30:11 pm | Permalink

    opt in for entry here pls.

    Posted 08 Dec 2014 at 12:05:42 am | Permalink

    Hi, I took the £30 option and am registering for a place in LEL IN 2017. thank you and good luck! Looking forward to the DVD!

  5. Will Stewart
    Posted 08 Dec 2014 at 02:09:00 am | Permalink

    Thanks so much for your overwhelming support so far. It seems paypal isn’t displaying the comments field properly, so I’ve added an extra field for LEL 2017 entries at checkout. For anyone that’s kindly donated already, please either leave a comment on the funding page or send and email to and I’ll make certain that you will receive your entry.

  6. Alex
    Posted 08 Dec 2014 at 04:19:44 am | Permalink

    Thank you!
    I’ve made a £30 payment but not sure if I claimed my entry for 2017. But I definitely want to do so!

    Posted 09 Dec 2014 at 09:00:03 am | Permalink

    I had made a £20 payment, before the LEL entries were sold out. Alas, I did not yet recieve a confirmation. Beides, how can 350 entries be sold out if you now have 270 Bäckers according to your website?
    Best wishes,

  8. Will Stewart
    Posted 10 Dec 2014 at 08:41:14 am | Permalink

    Hi there Chris, you should have received your confirmation now.

    In truth, we didn’t expect to get the response we did. In light of the fact that we reached our target in such short time, we decided to save the extra places for general release.

    Posted 15 Dec 2014 at 07:27:32 am | Permalink

    Hi Will,
    Yes I received the confirmation. Everything is fine. Please take my apologies for being that sceptic. I am looking forward to downloading your movie and makeing it part of my LEL preparation 😉

  10. Rob
    Posted 29 Aug 2015 at 04:08:47 pm | Permalink

    Any updates of the final version of this documentary?

  11. Will Stewart
    Posted 30 Aug 2015 at 09:18:08 am | Permalink

    Yep, coming next week Rob!

  12. Wendy
    Posted 10 Sep 2015 at 10:05:54 am | Permalink

    I could not make the premiere, but have finally been able to see the film. Actually, I’ve not finished watching it because I keep getting interrupted, but I really love what I have seen so far. I received my DVD yesterday in the post. Wendy Taylor, executive producer.

  13. Bobby
    Posted 14 Sep 2015 at 12:57:34 pm | Permalink

    looks great, will you be making more available for sale?

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